Creative Best Practices for Fashion Advertising

Great creative is what turns attention into action. In fashion and lifestyle retail media, visuals, copy, and placement synergy matter as much as audience targeting. Here’s how to make your campaigns perform their best across Demora Ads surfaces.

The Basics

1) Lead with Product
Show what you sell — clearly and confidently. Product-forward imagery consistently outperforms abstract brand visuals. Use clean backgrounds, good lighting, and high contrast to ensure clarity across all screen sizes.

2) Keep It Short
Average attention time is under two seconds. Use concise, benefit-led copy with a single clear call to action (e.g., Shop Now, Explore the Drop).

3) Match Format to Intent

  • Awareness: Hero banners, branded videos, app home takeovers

  • Engagement: Editorial features, shoppable video, sponsored product mid-grid

  • Conversion: Search top results, retargeting packs, price-drop triggers

Visual Guidelines

Hero & Banner Formats

  • Focus area: Center-weighted composition (avoid important text near edges)

  • File type: JPG/PNG, ≤150 KB

  • Recommended ratios: 16:9 (desktop), 1:1 or 4:5 (mobile)

  • Avoid overlaying dense text blocks on imagery — use built-in text areas when possible

Video & Motion Formats

  • Keep key branding within first 2 seconds

  • Duration: 6–15 seconds ideal; ≤30 seconds maximum

  • Use captions or overlay text for silent playback

  • Include product tags or clear landing URLs

Email & CRM

  • Use lightweight image files for fast load times

  • Include clear CTA button, not just linked text

  • Keep subject lines under 50 characters; preheader under 90

  • Always include your logo and brand URL in footer

Creative Checklist

Before submitting assets:

  • ✅ Correct format, ratio, and file size

  • ✅ CTA text is visible and action-oriented

  • ✅ Product imagery is high resolution and not cropped awkwardly

  • ✅ No excessive animation or flicker

  • ✅ Legal and brand approvals complete

  • ✅ Naming convention follows spec sheet (e.g., Brand_Format_Date_Version.jpg)

Optimization Tips

  • Refresh weekly during multi-week flights to reduce fatigue

  • A/B test creative variations on Sponsored Products and Display

  • Reuse top-performing visuals across CRM and social extensions

  • Measure and iterate: Review post-flight reports for CTR and sales lift

Creative Support

Need help producing or adapting assets?
Our in-house partners — Advera Studios and Storylane Collective — can assist with video production, content creation, and design localization.

Contact ads@demora.shop for rates and timelines.