Introducing the Performance Reporting Add-On

To help advertisers measure the full impact of their campaigns, Demora Ads now offers a Performance Reporting Add-On — providing deeper insights into reach, engagement, conversions, and assisted sales across onsite, in-app, and CRM channels.

What It Is

The Performance Reporting Add-On expands standard post-campaign reporting with data visualizations, benchmark comparisons, and conversion attribution.
It gives you a clearer picture of what worked, where, and why — helping guide future optimizations and creative choices.

What’s Included

1) Summary Dashboard

  • Impressions, reach, clicks, and CTR by placement

  • Add-to-cart, conversion, and sales contribution metrics

  • Cross-device and audience breakdowns

2) Assisted Sales View

  • Highlights how upper-funnel formats (e.g. Homepage Hero, Video) contributed to downstream purchases

  • Includes time-to-conversion and SKU overlap insights

3) Creative Performance Insights

  • Compare engagement by creative version or messaging angle

  • Identify fatigue and top-performing visuals

  • Export insights for reuse across other channels

4) Benchmark Comparison

  • Anonymous category-level averages for CTR, engagement, and sales lift

  • See how your brand performs relative to peers in the same vertical

5) Raw Data Export

  • CSV export of key metrics by format and flight period

  • API or secure link delivery for enterprise clients

Example Report Metrics

Metric Description
Impressions Total ad views served across all surfaces
CTR Click-through rate per format
Add-to-Cart Rate % of sessions where a product was added to cart
Assisted Sales Transactions influenced by ad exposure
Revenue Lift Incremental sales vs. control baseline

How It Works

  1. Add the Performance Reporting Add-On when you book your campaign in the Shop.

  2. Receive a confirmation email with the reporting scope and delivery timeline.

  3. Your results report will be available 5 business days after campaign end.

  4. For multi-flight campaigns, choose between single summary or weekly reporting cadence.

Benefits

  • Clearer ROI tracking for retail media campaigns

  • Enhanced transparency and trust in performance data

  • Actionable insights for creative and channel optimization

  • Supports multi-format and multi-brand campaigns

Who It’s For

Ideal for:

  • Advertisers running multiple formats (onsite, app, CRM)

  • Agencies managing multiple brand portfolios

  • Brands seeking post-flight reporting aligned with internal dashboards

Next Steps

You can add the Performance Reporting Add-On directly from any campaign pack in the Shop, or contact ads@demora.shop to include it in existing bookings.