Holiday & Black Week Campaign Bookings Open

Secure your key placements for Black Week and Holiday. Inventory is limited across homepage, category, PDP, app, CRM, and in-store surfaces. This update outlines recommended packages, lead times, and how to book.

Highlights

  • Peak demand: Expect faster sell-through on Homepage Hero, Category Banners, and Newsletter features.

  • Bundle for impact: Combine onsite + app + CRM for stronger conversion and remarketing coverage.

  • Creative agility: Use shoppable video and sponsored product formats to capitalize on deal velocity.

Recommended Packages

1) Black Week Conversion Pack

  • Includes: Homepage Hero (1 day), Sponsored Product – Search Top of Results, Category Banner (2x), Onsite Retargeting Pack

  • Goal: Maximize traffic and last-click conversions during peak days

  • Notes: Pair with Price-Drop Trigger Sponsorship for deal hunters

2) Holiday Discovery Pack

  • Includes: Branded Landing Page (Curated Collection), Sponsored Editorial Feature, Newsletter Feature Placement, App Home Hero (1x)

  • Goal: Gift discovery and higher AOV via curated content + high-impact surfaces

  • Notes: Ideal for storytelling and premium assortments

3) CRM Reactivation Booster

  • Includes: Dedicated Email Send, Re-engagement Flow Sponsorship, Back-in-Stock Trigger Sponsorship

  • Goal: Bring lapsed and recent browsers back to convert

  • Notes: Layer with App Inbox Card for additional reach

4) Store Impact Pack (In-Store)

  • Includes: End-Cap Display, In-Store Screen — Video Loop, Sampling Station (select stores)

  • Goal: Drive on-site conversion and experiential engagement

  • Notes: Requires earlier lead time for print and fixture logistics

Lead Times & Deadlines

Asset Type Deadline (min.) Notes
Display (Hero/Banners) 5 business days Final imagery + CTA text
Sponsored Products 3 business days SKU list & search keywords
Branded Landing Page / Editorial 7 business days Copy, images, product links
Video / Shoppable Video 10 business days MP4 + thumbnail; or add production package
Email / CRM 7 business days HTML or assets + subject/preview text
In-Store Print / Fixtures 14 business days Artwork, store list, install window

Late assets may shift go-live. Reserve dates early to lock inventory.

Creative Tips for Peak Weeks

  • Be direct: Lead with the strongest value prop (e.g., “Up to 40% Off”).

  • Keep it scannable: Short headlines (≤ 6–8 words), clear CTAs.

  • Show the product: Lifestyle + close-up crops outperform abstract visuals.

  • Align with shopper intent: Use Sponsored Product formats on high-intent queries.

  • Refresh quickly: Rotate creatives for multi-day flights to combat fatigue.

How to Book

  1. Open the Shop and add your chosen packages/placements to cart.

  2. Complete checkout to reserve the dates.

  3. You’ll receive a confirmation with upload links and exact deadlines.

  4. Need a custom bundle? Contact ads@demora.shop.